Privacy Policy

Effective Date: 1/05/2026

1. Who We Are

Pristine Smile Edinburgh (“we”, “our”, “us”) is committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), and applicable Scottish healthcare regulations.

Pristine Smile Edinburgh provides NHS and private dental services from:

Pristine Smile
24–27 Brandon Terrace
Edinburgh
EH3 5DZ

Email: info@pristinesmile.co.uk
Phone: 0131 297 3654

2. What Information We Collect

We may collect and process the following personal information:

Personal Information

Full name
Date of birth
Address
Email address
Telephone number

Health & Medical Information

Medical history
Dental records
Treatment history
X-rays and clinical notes
Medication and allergy information

Website & Technical Information

IP address
Browser type
Device information
Website usage data through cookies and analytics tools

3. How We Use Your Information

We use your information to:

Provide dental care and treatment
Manage appointments and patient records
Communicate regarding appointments and enquiries
Meet legal and regulatory obligations
Improve our website and services
Send marketing communications where consent has been provided

4. Legal Basis for Processing

Under UK GDPR, we process personal data based on:

Consent
Performance of a contract
Legal obligations
Legitimate interests
Provision of healthcare services

Special category health data is processed under Article 9(2)(h) UK GDPR for healthcare and medical treatment purposes.

5. How We Store & Protect Your Data

We take appropriate technical and organisational measures to protect your personal information, including:

Secure digital systems
Password-protected access
Restricted staff access
Secure NHS-compliant record handling where applicable
SSL website security and encryption

We only retain personal data for as long as necessary to fulfil legal, clinical, and regulatory obligations.

6. Sharing Your Information

We may share information with:

NHS Scotland where required
Dental laboratories
Healthcare professionals involved in your care
Regulatory authorities
IT and website providers supporting clinic operations

We do not sell your personal information to third parties.

7. Marketing Communications

If you subscribe to newsletters or marketing updates, we may contact you regarding:

Clinic updates
Oral health information
Promotions or announcements

You may unsubscribe at any time using the unsubscribe link or by contacting us directly.

8. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate information
Request erasure where applicable
Restrict processing
Object to processing
Withdraw consent
Lodge a complaint with the ICO

ICO Contact Information

Information Commissioner’s Office
https://ico.org.uk

9. Cookies & Website Tracking

Our website may use cookies and analytics tools to improve functionality and user experience. Please see our Cookie Policy for more information.

10. Contact Us

If you have questions regarding this Privacy Policy or your personal data, please contact:

info@pristinesmile.co.uk
0131 297 3654